Your hours aren't worth the same. Why are they priced the same?

Almanac brings revenue management, the discipline airlines and hotels have run on for forty years, to sports facilities whose inventory expires hour by hour, tee time by tee time. A bilingual Montréal firm. The findings are presented by the analysts who produced them.

Get the no-cost utilization analysis See Almanac Vantage
One week · arena · simulatedone flat rate
Each cell is an hour. The brighter, the more it sells. The price never moves.

Two hours. The same price. Nothing else in common.

A Tuesday 7 p.m. that nearly sells out every week and a Friday 9 p.m. that sits empty most weeks are both sold at the prime rate, a rate set by habit, years ago. The gap between those two hours, multiplied across thousands of hours a season, is a facility's quietest revenue: the kind it never claims.

Tuesday · 7:00 p.m.
96%

booked, nearly every week; rentals are turned away

Posted rate$275 / h
=same price
Friday · 9:00 p.m.
38%

booked, under half the weeks; the ice sits and waits

Posted rate$275 / h

Read first. Reprice second.

This is how Almanac reads a week (here, a fictional facility). Pick the surface, then move from demand to price to the redesigned grid: dead hours come down so they sell, rationed hours go up, and community rates don't move.

simulated · anonymous data
The move: the two-rate card becomes a grid aligned with demand. Nothing automatic, nothing opaque: a grid you approve, tier by tier.
Rationed hours a week
—
Over 90% booked: people are turned away at the same price as everything else.
Wasted hours a week
—
Under 40% booked: produced, unsold, expired.
Modelled gain on the redesigned grid
—
On commercial hours only. Community hours (hatched) are excluded from the calculation.

One ring. Each discipline lights its own quarter.

The ring is revenue management as a whole. Almanac practises it two ways: an analysis done with you on your own data, and a continuous read of your market. Either one, or both.

Consulting

Almanac

Arenas, golf courses and multi-sport complexes

Your own booking data, read hour by hour. Findings in dollars, a tiered grid you approve, a fixed-fee season mandate. Community rates don't move.

Utilization analysisarena · sample
Tuesday to Thursday, 7–9 p.m.: full 33 weeks of 34. Prime tier.+$6,100
Friday 9 p.m. and weekdays 9–3: 51 hours under 40%. Off-peak tier, the hour sells.+$9,400
Minor hockey, figure skating, schools: untouched.$0

Illustrative figures, per season. In your analysis, every finding comes from your own bookings.

Estimate your potential
Competition intelligence

Almanac Vantage

Daily-fee public and semi-private golf courses

What the prices around you are doing, collected daily: where the market sets its mornings, how often anyone actually moves, who moves ahead of a forecast, where inventory goes late. A Scouting Report every morning. Vantage measures the market; it doesn't set your prices.

Scouting ReportTuesday · sample

You held one rate across all 34 prime Saturday tee times. Every other course in the market sold its Saturday morning across at least two bands.

Ahead of the clear weekend, three courses raised their morning rate on Wednesday. Yours did not change.

Illustrative figures. In your report, every course is named.

See Vantage

Vantage stands alone. So does the consulting. Nothing obliges a client to take both.

A practice, not software.

Almanac is run on expertise forged where revenue management has long been an established profession (airline pricing) and carried into sport with guardrails of its own. You deal with the analysts, not a sales team.

Twenty minutes

A conversation to understand your facility, your products, and who actually controls your pricing.

Your data

An export from your booking system, any platform, any format. About fifteen minutes of your staff's time.

The utilization analysis

Hour by hour: where your inventory is rationed, where it goes to waste, and what each finding is worth in dollars. If it finds nothing, we'll say so and that will be that.

One non-negotiable rule: community rates (minor hockey, figure skating, schools, members) are never the lever. The optimization works on commercial hours.
Your data: handled confidentially, never resold, anonymized in any comparison, destroyed on request, in line with Quebec's Law 25.

What the discipline delivers, where it has been measured.

And where it never has been. That measurement is exactly what Almanac brings to sport.

Hotels and airlines

Forty years of literature. Marriott put the gain at $150–200M a year as early as the 1990s.
3–7 %measured

Golf

Tee-revenue lift reported by the industry for courses on dynamic pricing. Not independently audited.
10–20 %reported

Arenas and multi-sport complexes

No published study exists. Our modelling puts the gain at 4–6% of revenue, consistent with the mature industries.
4–6 %never measured · modelled
0 %5 %10 %15 %20 %

Indicative sources: revenue-management literature (hotels, airlines); golf industry data (UK); Almanac modelling on simulated data. Actual gains depend on the facility, which is what the analysis measures.

Arenas
80 %

of the private arenas Almanac surveyed around Montréal publish no hourly rate. Nobody can benchmark against anybody.

Golf
100 %

of a golf market's rates are public, on booking pages, refreshed daily, and none of it is kept. Everyone can look; nobody remembers.

Two sectors, one missing piece: the measurement. Operators already know their hours aren't worth the same.

Tell us your facility's shape. We'll do the math.

Eight questions, two minutes. We prepare a preliminary estimate of your revenue potential by hand and walk you through it in a twenty-minute meeting, which is also your chance to size us up.

  • 1Received today
  • 2Answer within five business days
  • 3Estimate presented in twenty minutes

And afterwards? If the analysis finds a gap, the next step is a fixed-fee season mandate. Never a hidden percentage, never a surprise subscription.

Or write directly: contact@almanacrm.com

Your profile is taking shape · 0/12
Facility type
Number of surfacessheets, 18-hole courses or courts
Operating season
Sellable hours per day
Do your peak hours sell out?
And your off-peak hours?
Your current pricing
Who can change a price at your facility?
Approximate annual revenueoptional
Why no instant number? A calculator that spits out a figure without seeing your data would be marketing, not analysis. We prepare the estimate by hand and walk you through it in twenty minutes.

Your answers are used only to reply to you. Never sold, never shared, deleted on request.